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Practical analysis across lead generation, search, paid media and conversion for teams responsible for measurable growth.
You’re spending money every day. Impressions are climbing. Clicks are coming in, yet your inbox stays empty and your phone doesn’t ring. If that sounds familiar, you’re not alone. A Google Ads campaign that…
Read the articleMost B2B companies market in one of two ways. Either they try to reach as many potential buyers as possible and let the best-fit…
Read articleMost B2B teams still treat social media like a side project — a few LinkedIn posts here, a boosted ad there, disconnected from what…
Read articleMuch of the advice around Meta advertising is framed around consumer buying journeys: someone sees an ad, clicks, and eventually buys. B2B buying doesn’t…
Read articleIf you’ve been working in marketing lately, you’ve probably noticed a change in how people search. A page can still rank well on Google,…
Read articleSearch for “is SEO dead” and you’ll find plenty of debate, especially now that AI is changing how people find information online. Something has…
Read articleWe’re excited to officially announce that LeadFynix has acquired MAI (Marketing Agency India) — a digital marketing agency focused on SEO, paid advertising, and…
Read articleMost B2B companies don’t have a traffic problem. They have a connection problem. They’re generating website visitors, social impressions, and ad clicks — but…
Read articleMost marketing funnels are built with one type of buyer in mind, and that’s fine until you try to use the same funnel on…
Read articleIf you’ve talked to more than one marketing agency, you’ve probably gotten very different numbers for the same basic question: how much should a…
Read articleMost clinics have a decent website by now. Clean design, decent photos, a booking button that’s easy to spot. And the phone still barely…
Read articleIf you’ve ever sat down to plan your firm’s marketing spend and ended up guessing, you’re not alone. When it’s time to set a…
Read articleHere’s a conversation that plays out in marketing meetings every week: someone points at a dashboard and says “our leads are cheap this month,”…
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